South Korean Naver acquires Wallapop

Madrid – Naver, a South Korean technology company often referred to as the "Google" of its home country, has acquired Wallapop, the popular Spanish second-hand platform. Founded in Barcelona in 2013, Wallapop is credited with popularizing consumer-to-consumer (C2C) resale in Spain, including for fashion items and accessories. This acquisition is part of Naver's ongoing diversification strategy, with the company aiming to use Wallapop as a foothold for its future expansion into Europe.