Sports apparel drives Björn Borg's 2025 growth with 24 percent segment increase

Stockholm-based sports fashion group Björn Borg has published its year-end report for 2025, revealing record profitability and sustained sales growth. For the full year, group net sales increased by 5.5 percent to 1,043.9 million Swedish kronor (116.8 million dollars), up from 989.7 million Swedish kronor in 2024. Adjusted for currency effects, annual sales growth reached 7.8 percent.