Tom Beckbe secures minority investment from Cox Outdoors

US outdoor apparel and gear brand Tom Beckbe has secured a minority investment from Cox Outdoors to support its next phase of growth. The investment will support the brand’s plans for new retail stores, product development and its conservation initiatives. Its latest store, in Atlanta’s Buckhead neighbourhood, is due to open this month.

Founded in Birmingham, Alabama in 2015 by Radcliff and Mary Menge, Tom Beckbe began with a focus on hunting jackets and has since expanded into a broader range of outdoor and everyday apparel and gear. “Cox has been doing business the same way for generations, putting people first and thinking in decades instead of quarters,” Tom Beckbe co-founder Radcliff Menge said.

Tom Beckbe currently sells through its website and a growing network of owned and partner stores. Despite the investment, the business will remain independently operated by its founders and existing team. The partnership will also support Tom Beckbe’s work with conservation organisations including Ducks Unlimited and Bonefish Tarpon Trust.

Cox Outdoors is the recently established outdoor consumer brands division of Cox Enterprises, which is led by chairman and CEO Alex Taylor. The division focuses on partnering with outdoor brands with an emphasis on long-term growth and conservation.