WHP Global has entered into a licensing agreement with Intradeco Apparel, Inc. to design, develop and distribute a new collection of men’s sleepwear and loungewear for the Joseph Abboud brand. The new offering will feature a full line of pajamas, coordinated sleep sets, robes, and pajama shorts for men.
“Intradeco is thrilled and very proud to announce our new relationship with WHP Global and the addition of the Joseph Abboud sleepwear brand to our collection of men’s sleepwear apparel,” said Terry Trofholz, executive vice president of Intradeco Apparel, in a statement.
“We are excited to partner with Intradeco to extend the Joseph Abboud brand into a rapidly growing category in the men’s market. Intradeco’s collection of elevated loungewear will deliver the hallmark Joseph Abboud comfort, quality and style to our loyal customers online and in stores,” added Stanley Silverstein, WHP global chief commercial officer, in a statement.
The global sleepwear market is projected to reach 21.6 billion dollars by 2026. Together Joseph Abboud, JOE Joseph Abboud and Bespoke Joseph Abboud generate over 700 million dollars in global retail sales with product distributed by partners including Tailored Brands, Marchon Eyewear, and E-Gluck Watches in the U.S. and Onward Kashiyama in Japan.