Magic, Project & Sourcing at Magic Las Vegas to reveal new ways to connect and scale at upcoming edition

Magic, Project, and Sourcing at Magic, the bi-annual fashion trade shows organized by Informa Markets, are set to return to the Las Vegas Convention Center with a sharpened and renewed focus on promoting retail growth.

Taking place from August 18 to 20, the event is set to unite manufacturers, suppliers, brands, and buyers from across the globe to help drive positive change and growth within the industry. This season's edition is set to offer a range of new event experiences, as the trade shows continually evolve to keep pace with industry changes.

Magic is set to debut the Retail Solutions Center, a business hub cleverly located in a high-traffic area of the event, designed to support retailers' growth and scalability. The marketplace will feature a curated selection of exhibitors, including payment solutions, shipping providers, security systems, financial services, and retail technology companies, in addition to offering lounge space for one-on-one meetings, networking happy hours, and all-day refreshments, to drive more meaningful business connections.

Matchmaking is also set to play an increasingly prominent role at Magic this season within the expanded Brand Curation area on the show floor, where targeted introductions will help connect retailers with suppliers that meet their specific assortment needs. For the first time, all exhibitors will also have access to onsite rebooking services, simplifying the process of securing future participation and fostering continuous relationship-building beyond the show itself. 

The trade fair will also feature a strong international presence that is designed to enrich both programming and exhibition, with countries such as Denmark, Türkiye, Colombia, Egypt, Canada, France, India, and Pakistan among those represented. Each brings a distinct market perspective and a shared focus on forging strategic alliances to drive commercial growth.

The marketplace at Magic will once again spotlight key initiatives such as The Incubator Program, launched in 2020 to support designers of color and amplify Black-owned brands, with the goal of advancing equity and inclusion in the fashion industry. Returning Project participants this August include NOMA, VerdictStillOut, and GOAT by James King.

"Magic Las Vegas goes beyond a traditional wholesale fashion event, it's where Tangible industry business happens," said Jordan Rudow, Vice President of Magic and OffPrice, Informa Markets. "Retailers discover tomorrow's trends while brands secure vital partnerships that drive growth." 

"The ROI is clear: buyers leave with collections that excite consumers, and brands establish distribution channels in just three days that would typically take months to develop. In today's evolving fashion landscape, we provide a comprehensive platform that accelerates business growth across the industry."

Brands set to exhibit at Magic next month include 7 for All Mankind, Wit & Wisdom, Casemate, Flag & Anthem, Havaianas, Happy Caps, Formless Beauty, and Gemelli, with confirmed retailers including Asos, Bloomingdale's, Urban Outfitters, and Stitch Fix attending. Other key event highlights include the Magic runway show, happy hours, educational sessions, and hosted-buyer programs.

Project Las Vegas returns next month with a curated selection of contemporary men's apparel, footwear, and accessories, spanning categories from sportswear and denim to streetwear and tailored pieces. Leading retailers confirmed to attend include Buckle, Macy's, Nordstrom, Snipes, Tillys, Zumiez, and The Athlete's Foot. 

Reflecting the rise of golf and sportswear in menswear, the event will kick off on August 17 with a Sunday Golf Tournament for early networking. On the show floor, Gwop Meet, presented by Golf Store, will spotlight innovative golf brands in a dedicated pop-up space.

"Project Las Vegas has evolved into the premier showcase where modern menswear comes to life through thoughtful curation and innovative brand stories. We've created an environment where buyers can discover everything from emerging streetwear to refined casual collections all under one roof," said Edwina Kulego, Vice President of Events, International, Sourcing, and Men's. "Alongside this, Sourcing at Magic has established itself as the essential destination where international production expertise meets creative vision. Together, these platforms deliver the comprehensive market experience that today's fashion professionals demand."