New York Men's Day to return for 22nd season this September

New York Men’s Day (NYMD), the bi-annual menswear collective organized by Agentry PR, will return for its 22nd season this September.

This season's event, which will take place on Friday, September 6, will be presented by Victorinox at Location05 and Daylight Studios, next to the iconic Hudson Yards. Spanning three floors once more, seven different studios will showcase ten talents, including three new emerging brands and seven returning designers.

“We are proud to support New York Men’s Day as the title sponsor for the SS’25 event,” said Ulrich Wohn, president of Victorinox North America, in a statement. “Victorinox is built on quality, functionality, innovation, and design, and we’re thrilled to support initiatives that champion creative talent and bring emerging brands to the forefront. We are excited to welcome guests into the world of Victorinox and unveil a fun and imaginative design project and social activation with the ten gifted designers alongside our latest collections of travel gear and timepieces.”

Created to support emerging talent and bring together leading menswear and gender-neutral designers in a single, accessible location, each presenting designer will have their own studio space, specifically curated to emphasize the brand’s unique identity and inspirations.

The event will unfold concurrently during two-hour intervals, with five brands featured in the morning session and another five in the late afternoon. Hosting a simultaneous presentation format facilitates a seamless experience for media representatives, buyers, influencers, and VIP guests, enabling them to navigate through the studios and engage with the designers at their convenience.

The designers featured at the event include A.Potts (genderless), Clara Son (menswear), Earthling VIP (menswear), of — nothing (unisex), Sermon Series (menswear), Sivan (menswear), Stan (menswear), Tarpley (menswear + womenswear), Terry Singh (menswear), and The Salting (genderless).

American heritage footwear brand Sperry also returns as a sponsor to celebrate its legacy and display classic designs such as boat shoes, CVO sneakers, and Captain’s Oxfords. It is also launching a new collaboration featuring two updated boat shoe styles with Tampa-based retailer Fresh Rags.

“We are excited for our roster of returning and new emerging talents showing during the September edition of New York Men’s Day,” said Erin Hawker, founder of Agentry PR, in a statement. “We are thrilled to bring back Stan, A.Potts, and Clara Son, who all took a hiatus from showing with NYMD last February, introducing three new brands (Earthling VIP, of – nothing, Sermon Series), and support the return and growth of past NYMD brands including The Salting, Sivan, Tarpley, and Terry Singh.”

“We continue to make our platform a voice and place to bring attention to emerging talents and designers to the community. With the range of brands showing menswear, womenswear, genderless, and unisex collections, we are able to commit to our mission with the help of our sponsors, friends, and industry.”