Pure Shanghai partnering with Chic

Pure Shanghai, organised by i2i Events Group, has confirmed that its second edition in October will be held in partnership with China’s largest fashion trade show, China International Fashion Fair (Chic).

The three-day event will take place from October 13-15 at the newly-built National Exhibition and Conference Centre in the Honqiao District of Shanghai, where Chic is currently holding its 23rd edition, which started on March 18 and finishes today, March 20.

Chic’s bi-annual trade show features more than 1,000 brands each season across menswear, womenswear, kidswear and accessories, as well as offering business forums, seminars and workshops aimed at serving both as a b2b platform and a bridge into the Chinese consumer market.

The idea behind Pure’s partnership is to make its Shanghai event a “trusted platform” for international womenswear and accessory brands from outside of China to showcase their collections to key buyers, agents, distributors, franchisers and licensing partners.

The inaugural Pure Shanghai event in 2014 showcased more than 50 UK and international brands, and according to the show more than 30 percent of exhibitors wrote orders with retailers attending the launch event and over 50 percent met with key potential partners. Confirmed exhibitors for the October 2015 edition include Scottish lifestyle brand Ness and Korean womenswear label Choiboko.

Louise Young, divisional director for retail at i2i Events Group, said: “The applauded launch of Pure Shanghai highlighted its potential to grow and become a pivotal platform for brands to reach the Chinese fashion retail market; one that is fast-evolving and full of opportunities for both British and international brands.

“We are delighted to announce the show’s partnership with CHIC for 2015 and look forward to working with the CHIC team and taking the show from strength to strength for its second edition and going forward.”