Benetton criticized for campaign depicting migrants being rescued

United Colors of Benetton is best known for its advertising campaigns celebrating diversity. Previous campaigns, usually shot by Italian photographer Oliviero Toscani, depicted models from different ethnicities holding hands, leaders from different religions side by side, or classroom with children from different nationalities. However, the latest campaign by the Italian brand has come under fire for depicting migrants being rescued at sea. Social media users are calling the commercial use of the pictures “insensitive”, while SOS Meditterranée, which operates the rescue ship depicted in the pictures, has issued a statement saying it did not authorize the use of its photos.