Canadian retailer Reitmans introduces lingerie and bans retouching

Reitmans, Canada’s largest women’s specialty retailer, has announced that it will no longer be retouching or altering the bodies of models shown in their campaigns, starting with its fall 2019 campaign. Along with this announcement, the brand will also be launching a new line of lingerie.

According to WWD, the brand wanted to create campaign imagery that better reflected the women of Canada, as well as encouraged self-acceptance.

The R Line, which will launch on August 26, will be a comfortable and affordable collection of intimates. The collection will include bras ranging from 32A to 42DD starting at 34.40 USD as well as sleepwear and underwear ranging from XXS to 3X.