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Diesel launches positive campaign "Go With The Flaw"

By Sara Ehlers

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Diesel introduced a new medium for its latest campaign message, "Go With The Flaw." In an attempt to spread positivity and accept flaws, the iconic brand has released a short film that launched this past Monday, January 22.

The Diesel Spring Summer campaign launched along with a film that encompass the brand's new mantra. The short-movie, directed by Francois Rousselet, tells a love story throughs showing very obviously flaws. The video is meant to encourage viewers and customers to embrace flaws and celebrate them. By pushing this message, it seems Diesel has taken the route of various other retailers in spreading body positivity. Brands such as Aerie, Lululemon, & Other Stories, Modcloth, and others have taking a stand in celebrating imperfections and all body types. It seems that Diesel is also hopping on this trend with its new spring/summer campaign.

The video also represents Diesel's new direction with its 2018 Spring Summer Collection. The collection will include a nostalgic vibe with a 90's influence. The collection will also include unique elements, filled contrasting pieces meant for self-expression. Currently, Diesel's collection is available now through the brand's website.

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