Digital Shanghai Fashion Week attracts 2.5 million viewers in three hours

Coronavirus has all but killed any fashion shows at least until fall, and even that's look up in the air at this point. However, Shanghai Fashion Week wasn't going to let COVID-19 steal its thunder, and went ahead with a new digital approach pioneered in partnership with Alibaba's Tmall. In the first three hours of the new online viewing format, Shanghai Fashion Week managed to attract 2.5 million viewers.