Digitized and circular: The future of fashion buying round-up

Normally, the job of a fashion buyer requires traveling to tradeshows, attending pre-collection showrooms and fashion weeks from London to Shanghai. Pre-pandemic, buyers would scout new trends by visiting stores and meeting emerging designers. Like many industries, the coronavirus has propelled the fashion industry to adopt new norms and digitize faster than ever before. With trade events postponed or cancelled, B2B trade has had to face new obstacles and having the right information has never been more crucial for fashion buyers.