Eyewear startup Wires lands investment thanks to “indestructible” single wire frames

A new London-based brand is bringing a green twist to the eyewear industry. Wires Glasses, founded in 2016 by designer Yair Neuman, sells glasses created from a single piece of stainless steel wire and interchangeable, 3D printed lenses. The aim of the brand is to reduce waste and extend the product’s lifecycle, as consumers don’t need to buy a new pair of glasses if they want to change their look.