Gap teams up with Just Your Type for mall tour and capsule collection

Gap has partnered with boy band Just Your Type (JYT) on a multi-city US mall tour and a co-designed clothing collection, marking the start of a multi-year partnership.

The tour has already visited Miami, Atlanta and Houston, combining live performances with fan activities and exclusive merchandise at Gap stores. Upcoming stops include NorthPark Center in Dallas and The Grove in Los Angeles.

Drawing on 1990s mall culture, the events offer giveaways and opportunities to personalise selected products, while members of Gap’s Encore Rewards programme receive exclusive VIP access.

The accompanying Gap x JYT capsule launches online on October 30. Co-designed by band members Recker Eans, Toby Green, Caden Adamonis, Bryan Chan and Tyler George, it comprises five heavyweight hoodie designs and matching sweatpants.

Each hoodie incorporates a reworked JYT arch logo, the band’s star emblem and members’ signatures, alongside details reflecting their individual styles.

Eans’ green-and-blue zip-up features a cheetah-print hood lining and a concealed pocket designed to hold drumsticks. Green’s grey version pairs pink chenille lettering with a matching hood interior.

Adamonis’ pullover includes a raw-edge hem and a sleeve print reproducing his arm tattoos. Chan’s blue-and-orange design references his New York sports fandom, while George’s washed-red hoodie features camouflage details and a personal illustration on the back.

Hoodies cost 118 dollars and sweatpants 88 dollars, with both available in sizes XXS–L.

The partnership connects Gap’s fashion-and-music positioning with in-store fan experiences, using performances, product customisation and band-designed merchandise to give shoppers reasons to engage with the retailer beyond the collection’s online launch.