H&M’s fall fashion collection showcases recycled materials
By Andrea Byrne
Sep. 14, 2020
H&M has released its eight-piece capsule collection with a sustainability narrative.
The collection is inspired by lace dresses from the 1930s with detailing such as high necklines, mutton sleeves, ruffles and modern, voluminous cuts, in an off-white and black colour palette to contrast one another.
The materials used for this collection are more sustainably sourced materials, such as recycled nylon, polyester and wool, coming from plastic waste, textile waste or a mixture of both.
H&M’s goal is to only use sustainably sourced and recycled materials by 2030.
Already, 57 percent of the materials that the H&M group use to make clothes are organic, recycled or other sustainably sourced materials. In 2019, the amount of used recycled polyester by the retailer was equivalent to nearly 537 million polyethylene terephthalate (PET) bottles.
H&M scored 73 percent in the Fashion Transparency Index this year, a score anywhere between 71 and 80 percent means the company is disclosing all information in terms of employed and supplier policies, supplier assessment and remediation processes.
Helena Helmersson, CEO of H&M, said on its website: ““At H&M Group, we are continually working to make our business model more sustainable to secure long-term growth and, at the same time, make a positive contribution to the world.”
The collection launched on 10 September and is available in stores globally and online.
Photo credit: H&M