Happy Socks collaborates with Sunday Somewhere

Happy Socks has announced the launch of Happy Socks and Sunday Somewhere, marking their first foray into eyewear. The exclusive collection of four unique designs was inspired by summertime.

“We wanted to add our passion for color and playfulness to a range of sunglasses, and Sunday Somewhere is the perfect partner for us to do that,” a representative for Happy Socks said to FashionUnited. “Both brands value the happy, stress-free way of life and this limited-edition collaboration is the perfect reflection of this positive outlook.”

As both brands appreciate the importance of color and pushing creative boundaries, the collection is a tribute to those values. By using a distinctive array of colorful lenses and acetates, the frames are meticulously designed to let the wearer see the world through happy glasses.

The campaign was shot in Miami, with a focus on wanderlust and spontaneity. “We chose tropical Miami as the perfect sunny location to capture the capsule collection in its natural free-spirited habitat,” a representative for Happy Socks said to FashionUnited. “The photos and videos invite you to a place where the beach is always right around the corner, the water is as the clear as the sun is bright, good times are served freshly squeezed and a Sunday is always there somewhere.”

According to Happy Socks, the reactions in social media have been fantastic so far. Although the company is excited about doing eyewear, they currently don’t have any longstanding plans to make this a permanent category.

Price points for the unisex collection ranges from 189 dollars to 229 dollars, and can be purchased at Happy Socks’ Concept Stores, online at HappySocks.com and SundaySomewhere.com, and at selected retailers.

photos: courtesy of Factory PR