LVMH enlists the help of influencer Chiara Ferragni for prize panel

LVMH is increasing its digital presence. The luxury group has brought influencer Chiara Ferragni on board as an expert to determine the award recipient for its sixth edition of the LVMH Prize for Young Fashion Designers.

The prize was launched in 2013 to recognize young designers under the age of 40 with at least least two ready-to-wear collections. The panel now has 62 industry experts across multiple forms of media.

Ferragni is one of 15 newcomers to the panel, along with Edward Enninful, Naomi Campbell, fashion blogger Aimee Song, Hypebeast founder Kevin ma, and Ssense.com co-founder Rami Atalllah.

“We are thrilled to welcome this year both prominent personalities from traditional fashion media and professionals who have succeeded in creating innovative online platforms for communication and commerce,” Delphine Arnault, member of LVMH’s executive committee, told WWD.