Moose Knuckles launches first NFT and Beijing pop-up

Canadian outfitter Moose Knuckles has teamed up with digital artist Tiago Marinho to launch a unique NFT as part of its Heatmakers initiative.

The NFT consists of a special digital Moose Knuckles’ jacket featuring the Chinese influencer Mia Kong and will be the key to explore this additional challenge undertaken by the brand.