Moose Knuckles launches Montréal Canadiens collection with the NHL

Moose Knuckles has launched its third NHL collection, this time dedicated to the Montréal Canadiens, bringing together two of the city’s hometown icons.

The 11-piece unisex collection reinterprets Canadiens iconography through the brand’s bold design sensibility, spanning outerwear, apparel and accessories. It draws on the team’s visual heritage and on the generations of fans who have made the club an enduring part of Montréal culture.

Statement outerwear includes sherpa jackets, a nylon hooded anorak and a nylon varsity puffer jacket. These are joined by crewnecks, hoodies, graphic T-shirts and knit accessories, designed to extend beyond game day as a contemporary take on Canadiens pride.

The campaign was developed in collaboration with Zack Macklovitch, a Montréal-based entrepreneur, brand-builder and nightlife figure, and was produced with an entirely Canadian cast and crew. Through film and photography, it explores the personal connection between the team and its community, drawing on archival memorabilia, vintage keepsakes, personal photographs and iconic moments.

The campaign features six voices from across the city’s sports, music, art and hospitality scenes: Canadiens player Arber Xhekaj; Montréal Victoire player Jade Downie-Landry; Andrew Whibley and Pablo Rojas of Bar Dominion; painter and visual artist David Bicari; Montréal hip-hop/R&B trio Planet Giza; and Tiffany Youssef, founder of Tea You.

The collection is available from November 9 at MooseKnuckles.com and at the Moose Knuckles Royalmount store in Montréal.