Nike goes tech for its newest line

Los Angeles - Debuting next Thursday, Nike is releasing its newest line involving advanced technology to better serve the activewear crowd. The fresh line, entitled Nike Tech Knit, includes intricate craftsmanship with technological enhancements to create a more improved, unique experience for the wearer.

The 52-year-old brand has already gained a reputable standing for hi-tech clothing. Nike is at a high ranking when it comes to fitness clothing and gear, with backers such as athletes LeBron James and Alex Morgan in the brand’s ad campaigns. Unveiling Nike Tech Knit however, is proof that the company hasn’t gotten lazy. The new line includes computer programming and research that has engineered panels within the garments, allowing for optimal stretch when needed. Also, in order to cater to the Nike customer, the clothing is seamless to provide ultimate comfort. Made from a nylon-cotton blend, the clothing also had added breathability in areas needed most, such as the underarms.

Alongside with t-shirts and tops, the collection will also include track pants and hoodies. Stylistically designed, the technological line will also serve fashion purposes for its customers. The line will vary in price, ranging from 110 dollars for a t-shirt for approximately 250 dollars for the Tech Knit Windrunner. The collection will be available starting January 26 on the brand’s website.

Photos: WWD