Olivier Lapidus, the first couturist to launch a solely online house

Olivier Lapidus, the innovative designer amalgamating fashion and digital technology, known for using vegetable fibers and luminous materials back in the 90s. Launched his online ‘Maison de Couture Digitale’, named Création Olivier Lapidus on Saturday. An original concept that aims to bring couture and digital together - with no actual store, Lapidus commented in an interview with AFP “is it a new freedom that allows to raise a much smaller capital to exist".