Pacsun launches second swim collection with Anna Sitar

Californian lifestyle brand Pacsun has launched its second collaborative swimwear collection with podcast host and content creator Anna Sitar. The new line, AnnaxPacsun, sees the entrepreneur pay homage to her Michigan roots as it draws inspiration from the Midwestern summers.

"My first collection was inspired by the sunrise and sunset of the California Coast, somewhere I have grown to love unconditionally,” said Sitar in a statement. “For this collection, I wanted to return to my roots. When we knew this drop would be in August, the first thing that came to mind was how much I would have loved these suits in Michigan during that season while I lived there.”

“The lakes would be warm from two full months of sunshine, and we'd be planning getaways to go camping, floating down the river, and climbing the sand dunes. The inspiration built itself once I knew exactly where I could see myself wearing a perfect, Midwest summer collection."

The new collection features key elements from the first line, such as ribbed lettuce edges, bralette tops, and tie-side bottoms in an array of vibrant new colors and prints. The AnnaxPacsun collection also features more sustainably sourced materials, aligning with Sitar’s commitment to sustainability. All swimsuit pieces in the collection are available in sizes ranging from XXS to XXL, with prices ranging from 26.95 to 32.95 USD for separates and 49.95 for one-piece styles.

"It has been such a blessing to work with such a powerhouse of a brand like Pacsun,” added Sitar in a statement. “They not only produce affordable, quality suits but have a wonderful infrastructure for someone like me who has dreamed of creating swimsuits. They have so much experience to help me bring my dreams to life."

"We're delighted to continue our partnership with Anna Sitar," said Abbie Hutzler, divisional merchandise manager at Pacsun, in a statement. "Her creative vision and deep connection to her roots add an original touch to this collection. Anna retains elements that consumers loved from the first line while introducing unique features. We're proud to support her journey and offer our community even more styles designed by Anna."

The new AnnaxPacsun collection is now available online and in select Pacsun stores nationwide.