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Pacsun unveils gender-neutral, sustainable line, Colour Range

By Rachel Douglass

Sept 10, 2021

Fashion

Image: Pacsun, Colour Range

Multibrand retailer Pacsun has revealed it’s new line Colour Range, centred around sustainable and gender-free clothing pieces for both adults and kids, as the retailer’s first fully dedicated genderless brand.

Items in the collection include t-shirts, sweatpants, cargo pants and slim-fit trousers, making up a range of cotton-based staples in both solid and tie-dye colourways. Every item is produced from organic cotton, with eco-friendly fabrics made with partially recycled and organic yarn.

“Colour Range is a natural extension of the Pacsun brand as we continue to focus on advancing our designs and product offerings to eliminate gender bias and empower self-expression,” Brie Olson, president of Pacsun, said in a statement. “These hand-picked styles were truly curated without a specific gender in mind, to dress the new generation with silhouettes made for everyone.”

To celebrate the launch, the retailer hosted a livestream shopping experience hosted by influencers followed by an event at its DTLA store with singer Willow performing alongside the new collection. Visitors could purchase the latest pieces, with the opportunity to select customised embroidery for their items.

Image: Pacsun, Willow

The retailer has been a strong advocate for the gender-free fashion movement, introducing it’s Unisex category on it’s website back in September 2020. It has since released a number of gender-neutral items, including a small genderless collection at the beginning of the year.

CEO of Pacsun, Alfred Chang explained: “Gender-neutral is a growing category for us, reaching more than 20 percent of our offerings. And with Gen Z, our primary consumer, seeking more fluid fashion options, we want to give them more options through Colour Range, proving our continued dedication to producing products that are devoted to a more sustainable future.”

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