- Kristopher Fraser |
One of the queens of the red carpet, Pamella DeVos of Pamella Roland is known for her signature evening wear gowns which always find a new flare of inspiration every season. She may have a signature aesthetic, but she's never stagnant. This season for fall/winter 2018, the designer found her inspiration from a trip to Prague.
Although she's been there many times before, this time she did a river cruise where she got to see different historical buildings, as well as new ones. So, she really took in the architecture and said to herself, "this is great inspiration." Europe has also become a key part of the designer's business.
"My European customers wants the big ball gowns, we're doing really well out there," DeVos said. "They want color and beading, it's very different from my U.S. customer."
While the more opulent glamour has become core to her business, she still hasn't forgotten her U.S. customer. "Because we are showing in New York, I've done things like take the beading off," DeVos said. "If customers want it then they can add it."
Customization has become a bigger part of her business. She has more customers dealing with stylists and customers who come in wanting more than what is on the rack. According to DeVos, stylists are really changing the business, and you better get a good stylist who knows you, really takes care of you and dresses you in what they think looks good on you, not what they want you to wear.
Pamella Roland's fall/2018 collection inspired by Prague
To that extent, DeVos designed a collection where there was something for everyone. Embroidery was still a big part of the collection as always, with ornate metallic threadwork, sequins, crystal appliqués, pearls and feathers. Baroque motifs were translated into luxe fil coupes and jacquards to represent the royal Prague interiors in fabrication.
Jewel tones in ruby, amethyst, sapphire, and emerald made up this season’s color palette. Metallic gold and gunmetal elements were used to create an authentic, crown jewel resemblance. The brand also added tulle and manipulated fabric to create dramatic, feminine silhouettes.
The one piece of style advice DeVos had for everyone woman was it's always about the fit. "You can have a beautiful dress, but if it's not a good fit it won't look good."
Photos: courtesy of Purple PR