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Rachel Zoe to be creative partner at Paul Frank

By Kristopher Fraser

Jun. 20, 2016

Rachel Zoe is the new creative partner for children's brand Paul Frank. For spring 2017, the designer and celebrity stylist will collaborate with the design team at Saban Brands, the company that owns Paul Frank, for a capsule collection that will roll out to stores in February.

Jennifer Wexler, senior vice president of global marketing at Saban, said to WWD that, “The collaboration with our team will make sure [Zoe’s] design aesthetic and concept seamlessly blends with who we are as a brand.”

Zoe was quoted saying: “The runway show really represented the free spirit and playfulness of the brand — the kids were having the best time. Saban approached me shortly thereafter about a special collaboration with Paul Frank and I was intrigued and very excited.”

Zoe had long been asked when she would do a children's line ever since she became a mother. Her own Rachel Zoe collection is sold in top stores such as Bloomingdale's.

She has already dabbled in the world of children's goods with when she designed strollers, car seats, and a diaper bag for a line called Quinny and Maxi-Cosy Baby Gear by Rachel Zoe. The pieces are sold exclusively at Nordstrom.

The Los Angeles-based designer chose Paul & Frank because she liked their cool West Coast vibe. The designer, has two kids, Skyler, age five, and another two-year-old son named Kaius. She thought that given the age of both her sons, now would be the perfect time to do a children's line.

Price points and who will carry the line are still under works, as Zoe is just in the early stages of the design process. According to Wexler, the fashion industry has taken a strong interest in this collection, and the retailers who already have the brand in their doors are Rachel Zoe fans.

Currently, the line is only planned for spring, but the company hopes to be working with Rachel for at least one more season.