Sarah Jane Nader becomes creative director on her first Express collaboration

Express has released a limited-edition collection co-created with model and reality television personality Sarah Jane Nader, priced from 38 to 228 dollars and available now at express.com and in selected US stores. It is the first creative director credit of Nader's career.

The collection is built around tailoring and occasion pieces, with signature styles named after people and moments in Nader's life: The SJ Shirt and Tie, The Backstage Bomber and Tailored Short, The Mazzie Mini, The Brooksie Dress, The Casting Jacket and Baby Short, and The Spotlight Dress. A Crawfish Brooch references her Louisiana upbringing. Nader worked with the Express team on silhouettes, creative direction, styling and the product names, with support from The Wyt Space.

"Moving to New York gave me the confidence to make bolder choices and express who I am through fashion," said Nader in a statement. "That evolution, along with the influence of my family, shaped this collection. As a queer woman, I wanted to celebrate the freedom to dress authentically. Whether you feel best in a dress or a suit and tie, I want you to put these pieces on, walk into a room and feel confident and in charge."

The campaign was shot in studio and against the Los Angeles skyline, and lands ahead of the next season of Love Thy Nader, the Freeform and Hulu series following Nader and her three sisters, Brooks, Grace Ann and Mary Holland, after their move from Louisiana to New York. The first season aired in 2025 and was renewed.

"Working with someone with such clear creative vision and strong personal style made the entire process seamless and fun," said Jacquie Susie, group vice president and general merchandise manager, merchandising and design at Express. Chief marketing officer Joe Berean framed the partnership as an extension of the brand's positioning around confidence and polished style.