Stockholm Fashion Week relaunches digitally and fur-free

Stockholm Fashion Week has shifted its focus towards sustainability in recent years and actively sought ways to reduce its carbon footprint. In 2019, the Swedish Fashion Council cancelled Stockholm Fashion Week due to facing major challenges to meet the demands for sustainability and innovation. Maybe as a result of global fashion weeks forced to digitize due to the impact of Covid-19, this week, Stockholm Fashion Week relaunched from August 25 to 27 as a digital event. Along with the campaign efforts of Peta, Swedish Fashion Association-the event’s new organiser-also announced that this year’s virtual fashion week is entirely fur and exotic skins-free.