- Kristopher Fraser |
Stuart Weitzman's creative director Giovanni Morelli has been diligently engaging in a fashionable task: evolving Stuart Weitzman into a global multi-category accessories brand. At New York Fashion Week this season, the brand showcased for the first time in a presentation at The Pool. This also marked Morelli's debut collection. The brand has been long known for their designer heels, but now they are going after their slice of the market share, including handbags and costume jewelry. Morelli is also hard at work on growing the brand's already signature shoe offerings to include more flats, pumps, sandals, loafers and sneakers.
Through a carefully-engineered process, every pair of Stuart Weitzman shoes were designed to achieve the perfect fit in sizes 4 to 12 and in four widths. Stretch fabrication was also unique to this season's collection, and have become a core part of the new brand DNA Morelli is bringing to the label.
The stretch fabrication will play an expanded and elevated role in the coming collections and will be crafted from unusual materials, including exotics. Women still want to a good heel, and now she doesn't have to sacrifice as much comfort for the sake of fashion.
Handbags are on their way to becoming a key component of the brand's business as well. New styles include hobos, totes and clutches. As for costume jewelry, the ten-piece collection includes necklaces, bracelets and earrings.
Going forward, Morelli plans to continue building on the brand's glamour by using more embellishments and hardware ornamentation. Morelli intends to stick to the brand's "Made in Spain" heritage, and will be diving his time between New York and Spain. While the brand continues to evolve, there are parts of its history that are still retained in the collection. Morelli proved that he is the right choice to continue the legacy of Stuart Weitzman with this collection.photos: courtesy of Karla Otto