The key trend at New York Fashion Week? Navigating an industry in flux

As the women’s ready to wear shows start off yet another digital season, what will happen to the fashion industry in 2021? Companies must pay attention to five trends that Covid-19 accelerated as our new normal, according to insights by McKinsey. These are a drop in demand, a substantial shift to digital shopping, renewed consumer attention to brand values, retail travel in flux and a ‘less is more’ mentality. This is the key data from new research conducted by McKinsey entitled ‘Five charts that set the tone as New York Fashion Week 2021 kicks off.