Tomato Superstar launches next clothing line

Kids clothing brand Tomato Superstar has officially launched its next line. Despite the challenges fashion brands have been facing because of coronavirus, the startup clothing brand has been able to persevere and produce a new collection. Kelly Cooper is the founder and head designer of Tomato Superstar, whose mission is to encourage girls to live authentically. To double down on its mission statement, Tomato Superstar donates a portion of each purchase to non-profits combating human trafficking around the world.

After spending several years traveling the world in the U.S. Air Force and working as a government consultant in Washington D.C., Cooper launched Tomato Superstar in April 2017. She’s always had a dream of launching her own clothing label, and being able to do so with her daughter, Hannah, has been nothing short of amazing.

She also launched the clothing brand to feed her creative side. In a statement, Cooper said, “Honestly, my creativity never fit the corporate world, and I didn’t want a lifestyle bound to a nine to five schedule. My clothing label is a dream come true for me.”

The company’s clothing line has two goals in mind: empower girls to be their true selves and keep the clothes affordable enough to do so. Every single item is designed in the United States, and is produced in the United States and India.

Cooper’s mission to sell sensibly priced clothing items has allowed her to grow Tomato Superstar quickly, and with each new clothing release she’s able to further her message of encouraging girls and empowering them to #LiveAuthentically. The startup appears to be a smart investment as it continues to grow, especially with the global childrenswear market projected to register a CAGR of 8.76 percent according to Mordor Intelligence.

photo: courtesy of Eyeful PR