Tommy Hilfiger wins best in-store customer experience

Tommy Hilfiger, which is owned by PVH Corp., has received the award for "Best In-Store Customer Experience Initiative" at the 2017 World Retail Congress Awards ceremony held in Dubai on April 6 for its fall 2016 TOMMYNOW runway show and global media platform. Hilfiger's show was a see-now-buy-now initiative, which also featured his collaboration with Gigi Hadid.