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WHP adds sock collection for Joseph Abboud

By Kristopher Fraser

Apr. 30, 2021

WHP Global has entered into a licensing agreement with Bespoke Fashion, LLC to design, develop and distribute a new collection of socks for the Joseph Abboud brand. The new offering of men’s casual and dress socks is slated to launch fall 2021 and will be available at retail throughout the United States and Canada. 

In a statement, WHP Global chief commercial officer Stanley Silverstein said, “We are pleased to partner with Bespoke Fashion to bring a key new category to customers who are looking to experience the quality, comfort and discerning style for which the Joseph Abboud brand is known. The new sock collection is one of several initiatives we have planned for Joseph Abboud as we look to expand this powerful brand into a broader range of lifestyle categories for our global customers.”

“We are thrilled to partner with WHP Global and add the Joseph Abboud brand to our growing men’s hosiery division,” said Danielle Mandelbaum, Bespoke Fashion CEO, in a statement. “Combining the rich heritage of Joseph Abboud with our passion for product, innovation and sales driven results we are looking forward to building this business together.” 

Collectively Joseph Abboud, JOE Joseph Abboud and Bespoke Joseph Abboud generate over 700 million dollars in global retail sales with product distributed by partners including Tailored Brands, Marchon Eyewear, and E-Gluck Watches in the U.S. and Onward Kashiyama in Japan.