Zales sponsors US open players and launches capsule collection with Prince

Fine jeweler brand and retailer Zales is deepening its connection to the tennis world in honor of its 100th anniversary by sponsoring select players during the upcoming US Open matches. In addition, the Signet-owned diamond jeweler has also partnered with Prince, a global racquet sports and lifestyle brand, to create a special capsule collection.

One of the most prestigious events in the tennis sector, Zales’s sponsorship is a strategic move on behalf of the retailer as it further places the jeweler at the intersection of fashion, sports, and culture.

Throughout the US Open, the Zales logo will be prominently showcased on players' uniforms, further underlined by a unique player patch. The jeweler also aims to facilitate a deeper connection to Gen Z and Millennial audiences, in particular, through an immersive hospitality experience and a focused influencer initiative, utilizing digital platforms that resonate most with these groups.

At the same time, Zales will also launch a limited-edition capsule collection with Prince during the tournament. The special collection will feature key accessories that are designed to appeal to both tennis fans and fashion lovers alike.

“We’ve absolutely loved bringing this collection to life with the Prince team,” said Angela Kennedy, vice president of product innovation at Zales, in a statement. “In creating this limited-edition collection, we collaborated with Prince to ensure that the pieces were infused with elements of both brands to allow fans to celebrate their love of tennis and express their personal style in a fun and unique way.”

“Prince is more than a brand, it’s a lifestyle both on and off the court. This collaboration with Zales captures the blend of elegance and energy of tennis, which we also want to inspire in our community,” added Matthew Salter, executive vice president of partnership and marketing at Authentic and the owner of the Prince brand. “Together, the two brands are bringing elevated fashion to an unexpected place while maintaining the spirit of the game.”

The collection, which encompasses 14 designs, includes custom-designed sterling silver, yellow gold, and white gold pieces with diamond accents throughout. The line features tennis necklaces and bracelets with both natural and lab-created diamonds, ranging from 2 ¼-carat total weight to 4 ¼-carat total weight with the iconic Prince ‘P’ detail and a tennis ball at the clasp, bringing together Zales’ artistry with the appeal of the sport.

In addition, the collection includes necklaces with a tennis ball or racket in sterling silver and yellow gold and a tennis racket bracelet in sterling silver and yellow gold. The limited-edition collection with Prince is now available online at Zales.com for a limited time, with prices ranging from 250 USD to 7,500 USD.

To further celebrate the brand’s anniversary, Zales and Prince designed a custom tennis racket valued at 2.5 million USD, featuring 205 carats of natural diamonds. The racket is adorned with 794 diamonds in various shapes (round, oval, emerald, pear, marquise) and clarity levels (VVS to SI). 621 diamonds cover the grip, while 173 diamonds, each set in custom baskets, are placed on the strings. The racket will be displayed in the Zales US Open suites and will be displayed throughout New York City during the tournament.