J.Lindeberg: Henrik Bunge becomes new CEO

Henrik Bunge has been appointed chief executive officer (CEO) of J.Lindeberg, the Swedish clothing company announced on Tuesday on the professional networking platform LinkedIn. He will assume the role on April 1, 2027 and is expected to succeed Hans-Christian Meyer, who has led the company since June 2020.

The new CEO brings extensive experience in the fashion and sportswear industry. He joins from the Swedish apparel brand Björn Borg, which he has led as CEO for 12 years. Prior to this, he held senior positions at the Swedish outdoor brand Peak Performance, the German sportswear manufacturer Adidas and the Swedish luxury bed manufacturer Hästens.

Bunge brings a deep understanding of both the industry and what is required to develop and build successful brands, said Lise Kaae on behalf of the board of directors. “We are convinced that he is the right person to lead J.Lindeberg into the future, building on the foundation already laid and further developing the business.”