Ann Taylor Factory and Loft Outlet to launch e-commerce sites

Consumers looking for affordable womenswear online are soon to have two more options, as Ann Taylor Factory and Loft Outlet are both launching e-commerce websites. While loftoutlet.com is already online, the website for off-price Ann Taylor clothing is set to launch on Tuesday, June 26.

Both brands are owned by Ascena Retail Group, one of the apparel companies featured on this year’s Fortune 500 list.

"We are excited to offer even more ways for our clients to shop our exclusive styles at a compelling price," said Christine Munnelly, Senior Vice President and General Merchandising Manager at Ann Taylor Factory and Loft Outlet, in a statement. "Whether a client shops our full-priced or outlet collections, in-store or online, we aim to deliver on her expectations for high-quality, feminine, versatile, modern clothing for a timeless wardrobe".

Ascena currently operates 126 Ann Taylor Factory stores and 166 Loft Outlet stores in the United States and Puerto Rico. The company has seen a decline in sales in recent years, which has resulted in a turnaround plan which includes closing 250 retail locations by July 2019.