Canadian brand Want Les Essentiels explores pop-up retail with Fred Segal on Sunset

When brands choose to launch a pop-up experience, many might opt to rent out a space designated for pop-up events for a period of time. However, Want Les Essentiels, the Canadian brand focusing on creating sustainable pieces featuring minimal design, chose to set up (pop-up) shop inside the doors of Fred Segal on Sunset in Los Angeles.