Celine opens NYC flagship designed by Slimane

Celine opened a new retail concept on New York's Madison Avenue on Monday. The store is the first designed by creative director Hedi Slimane for the brand and blends the designer's signature aesthetics with artworks specific to the site.

The Madison Avenue location is the first of a new retail strategy for Celine that includes similar locations in Tokyo, Paris and another New York spacelater this month, and in Los Angeles, London, Milan Shanghai and Beijing later on in the year.

The new Madison Avenue space replaced an existing Celine store at the space location, and a renovated space in Soho will be next.

The recently-update 5,000 square-foot space is comprised of wooden furniture over Basaltina floors, with white walls and black granite shelves.

Celine's CEO, Séverine Merle, told WWD that the renovations and additions of new flagships is intended to increase the brand's visibility and accommodate both the men's and women's lines.

“Celine has a great distribution network and high-quality visibility, but no large stores. We need to open flagships in major cities — larger stores that can accommodate men’s wear and newly expanded women’s collections,” she said.

Photos: courtesy of Celine