French fraud authority fines PrettyLittleThing 1.3 million euros
The online ready-to-wear retailer PrettyLittleThing (PLT) has been fined 1.3 million euros for “misleading commercial practices”, the French fraud authority announced on Tuesday.
The investigation by the Directorate General for Competition, Consumer Affairs and Fraud Prevention (DGCCRF) uncovered consumer deception regarding “the reality of the discounts they could benefit from” when purchasing items on the website.
Of the “hundreds of products” analysed by the fraud authority between November 2022 and May 2023, 55 percent of the listings “offered no price reduction at all”. A further 30 percent offered “a smaller reduction than advertised”, the DGCCRF specified in its press release.
The fraud authority added that the 1.3 million euro fine was “accepted” by the company.
This article was translated to English using an AI tool.
FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@fashionunited.com