In-store shoppers would rather consult their phones than ask for assistance

As companies like Amazon experiment with unmanned stores, a new survey conducted by Kelton Global on behalf of discount platform RetailMeNot reveals the majority of Americans (69 percent) would rather search for product reviews on their phones while visiting a physical store than interact with a sales clerk. Similarly, over half (53 percent) of Americans would rather use their phone to find deals and offers on products they are considering buying than talk about promotions with an in-store associate.