Italian outerwear brand Moorer focuses on US market expansion
Italian brand Moorer is setting its sights on the US. The company is implementing a development plan focused on the North American market and consolidating its presence in major fashion capitals.
United States currently accounts for around 4 percent of the brand's total business
The brand, founded by Moreno Faccincani and currently 100 percent owned by the Veronese entrepreneur, specialises in high-end outerwear and ready-to-wear. It has announced the opening of its first two monobrand boutiques in the United States and the relocation of its Milan boutique to a larger space in Piazza San Babila.
Specifically, the company, based in Castelnuovo del Garda, has launched its new boutique in New York, the brand's first direct presence in the US. Opened just over a month ago, the monobrand store covers 260 square metres and features eleven street-facing windows in the heart of Manhattan's Meatpacking district.
In September, a second boutique is scheduled to open in Miami, located in the new expansion wing of Bal Harbour, according to a statement.
“The opening of our first boutiques in the United States represents a very important step in Moorer's international growth journey,” commented Moreno Faccincani, ceo, creative director and founder of Moorer, in the note. “New York and Miami are two strategic and complementary markets. They allow us to connect directly with an international clientele that is increasingly attentive to material quality, technical research and a contemporary, timeless elegance. The positive close to 2025 and the growing demand for our products in international markets encourage us to continue resolutely on our development path, further strengthening the brand's presence in the main global fashion hubs.”
2025 closed with a turnover of 54 million euros, marking a +2 percent increase on 2024
The United States currently accounts for around 4 percent of the brand's total business and 6 percent of its wholesale channel. On the digital front, in 2025, a year that closed with a turnover of 54 million euros (+2 percent on 2024), the US market was confirmed as the second-largest market for Moorer's e-commerce net sales, preceded by Germany. It contributed 14 percent to the brand's annual online net sales.
In the US, the label is already present in some of the leading international department stores, including Saks Fifth Avenue; Neiman Marcus; Bloomingdale’s; Nordstrom; Holt Renfrew and Harry Rosen, progressively consolidating its visibility in the North American market.
Alongside its international growth, the brand expects to close 2026 with a turnover of approximately 63 million. It is also consolidating its presence in Milan by moving its monobrand boutique from Via Montenapoleone to a larger location on Corso Venezia, overlooking Piazza San Babila.
The new flagship store covers approximately 1,000 square metres spread over two levels.
The company's international expansion in recent years has led to the opening of boutiques in cities such as Tokyo (Ginza); Prague; Kiev and Cortina d'Ampezzo, in addition to the monobrand store opened in Rome about six months ago. The plan also includes the inauguration of the brand's second store in Japan. Between now and 2028, the brand is also looking to further strengthen its presence in major European capitals and key luxury markets, with a particular focus on cities like Munich, London and Paris.
Alongside the development of its monobrand network, the brand is also continuing to strengthen its wholesale channel, which currently has around 600 clients worldwide. The brand is also working on progressively verticalising its presence in major department stores and multi-brand retailers through pop-up projects, dedicated window displays and the creation of new permanent areas.
As part of this evolutionary process, Moorer is dedicating increasing attention to the development of its womenswear collection, which is now increasingly central to the brand's strategy.