Lulus introduces new footwear capsule collection with Vans

Californian-based fashion brand Lulus has partnered with Vans, a sneaker brand owned by VF Corporation, to create a curated collection of footwear.

The new partnership sees Lulus building on its Lulus Loves capsule offering and follows collaborations with Levis and Boys Lie. The Lulus Loves: Vans capsule collection features a range of classic Vans styles, such as its Old Skool sneakers and Slip-Ons, that can easily be paired with Lulus products.

“At Lulus, we are always looking for inventive ways to energize our customers, and our Lulus Loves: Vans capsule is nothing short of that,” said Laura Deady, chief merchandising officer, Lulus, in a statement.

“With this exciting new partnership, we’re showing our customers how easy it is to incorporate Vans essential styles into any of their summer plans - day or night. Being fashionable doesn’t have to mean sacrificing comfort, and we’re so thrilled to enhance the Lulus shopping experience with Vans in this way.”

The introduction of Vans to the brand’s product categories broadens Lulus' assortment of footwear, as the brand aims to provide its consumers with an expanded selection of distinguished and fashionable options. The Lulus Loves: Vans is now available online and in the Lulus store on Melrose Avenue, Los Angeles.