Pomelo Fashion Co-Founder Casey Liang on building a ‘truly’ omnichannel strategy

“On-trend, online, on-the-go”. That’s how Thai fast fashion company Pomelo Fashion defines itself. With weekly new arrivals, the company launched in 2013 by David Jou and Casey Liang bets on a “truly” omnichannel strategy to stand out from competitors like Asos and Zalora.