Poshmark to host series of live shopping events for Earth Month

Resale fashion marketplace Poshmark is set to host a series of live shopping events with seven sustainable brands in honor of Earth Month. Partnering with Rothy's, Christy Dawn, and more, brand partners will hold live events with sellers on Poshmark for the first time during a month-long program.

"Poshmark is offering a unique opportunity for sustainable brands to engage with and support some of their most passionate fans on Poshmark – in a live, interactive, and fun format," said Steven Tristan Young, chief marketing officer of Poshmark, in a statement. "By inviting brands to host Posh Shows for the first time, our partners will be able to build genuine connections with Poshmark's highly engaged, environmentally-conscious community, all while helping our sellers make sales and working together to champion a more circular future for fashion."

Partners will take turns hosting live events through Poshmark's "Share Shows" feature and invite community members to auction their own preloved styles from the brand. Brands including Pact, Wolven, Cleobella, Whimsy + Row, and Aday will also auction exclusive and sample merchandise during their live shows, in addition to items from Poshmark sellers.

"Rothy's is excited to join forces with Poshmark this Earth Month to celebrate and reward a passionate resale community for extending the life of their Rothy's, which are not only crafted from recycled plastic bottles but also remarkably durable," said Jamie Gersch, chief marketing officer at Rothy's, in a statement. "Together, Rothy's and Poshmark are modeling a more circular future for fashion, where brands encourage customers to keep their closets in circulation and give their items another life through resale."

Poshmark is set to donate 10 percent of the net gross merchandise value from each show to support tree-planting projects with Veritree. The month-long program for Earth Day comes as Poshmark reports an increase in demand for sustainable materials and brands, with orders for partner brands like Pact, Rothy's, and Christy Dawn increasing by 168 percent, 51 percent, and 51 percent, respectively, over the last two years.

To further encourage its shoppers and sellers to adopt a more circular lifestyle, Poshmark is also offering over 15,000 USD in Posh Credit prizes to those who list, Reposh, or purchase an item or follow a Posh Show during eligible periods in April.