Primark expands US presence with fourth Florida store opening

Primark will open its fourth Florida store at Orlando Vineland Premium Outlets on August 20, taking the Irish clothing retailer to 45 stores across 14 states in the US. The opening is its second in the greater Orlando area, following the store at The Florida Mall, and joins Florida locations at Sawgrass Mills in Sunrise and Dolphin Mall in Miami.

The store has 19,000 square feet of retail selling space and will carry Disney and Marvel licensed ranges, including Mickey, Minnie and Friends, Pixar's Toy Story and Marvel's Spider-Man, alongside merchandise from local teams including the Orlando Magic. Primark lists women's denim from 12 dollars, men's T-shirts at five dollars and girls' and boys' sweatshirts at seven dollars.

"We continue to see the demand for what Primark can offer – style, quality and affordability, without compromise – in Florida," said Primark US president Kevin Tulip in a statement. "Since our first Orlando opening at The Florida Mall, we've been met by area shoppers with open arms and our entry to the Orlando Vineland Premium Outlets is no different. I look forward to broadening access to this special community and the folks travelling in looking for Primark's trending style at prices that delight."

Opening events begin at 11am ET on August 20, with local treats and giveaways offered on a first-come, first-served basis. Primark says it is recruiting ahead of its upcoming openings, with available roles listed on its US careers site.

Rollout against a 60-store target

Primark entered the US at Downtown Crossing in Boston in 2015 and opened its first Manhattan store, a flagship of more than 54,000 square feet at Herald Square, in May 2026. Parent company Associated British Foods has said repeatedly that Primark was committed to reaching 60 US stores by the end of 2026, a figure chief executive officer George Weston restated in April 2025. At 45 stores after the Orlando opening, that would require 15 further openings inside about four months.

ABF has since shifted how it frames the rollout, guiding in its 2026 interim report that new stores would contribute around 4 to 5 percent to Primark's annual sales growth for the foreseeable future rather than restating a store-count goal. In its trading update for the 16 weeks to June 20, the group said US sales rose 16 percent and three openings took the market total to 41, while describing trading there as mixed.

This article was written with the assistance of AI.