Primark partners with Liverpool to enter Mexican market

Budget retail giant Primark is set to enter Mexico through a strategic partnership with Mexican retail group El Puerto de Liverpool, marking another step in the fashion retailer’s broader international expansion.

The partnership will combine Primark’s global retail experience with Liverpool’s knowledge of Mexican consumers and nationwide retail infrastructure, with further details on the market entry, including stores and timing, to be announced as the plans progress.

In a statement, Primark CEO Eoin Tonge said: “We believe our proposition will resonate strongly with Mexican consumers and are delighted to be partnering with El Puerto de Liverpool, whose experience and deep market understanding make them the ideal partner to support our growth in the market.”

Mexico represents a significant new market for Primark as it continues to expand beyond its established European base. The move follows the retailer reaching its 500th store globally, alongside continued international expansion across the US, Iberia and the Middle East, where Primark has been expanding its partnership with Alshaya Group.

Liverpool operates 125 Liverpool department stores, 72 Liverpool Express stores and 196 Suburbia stores, alongside specialist boutiques and shopping centres across Mexico. Enrique Güijosa, CEO of the firm, said the partnership would combine Primark’s “globally recognized retail model” with the group’s “deep understanding of the local market and operational expertise”.

Founded in Dublin in 1969, Primark now operates more than 500 stores across 19 markets, with the Mexican entry adding yet another major market to its international growth strategy.