PVH Corp launches centralized e-commerce platform for brands Izod and Van Heusen
By Marjorie van Elven
Jul. 12, 2018
PVH has launched a centralized e-commerce platform for its brands Izod, Van Heusen and Eagle. Named StyleBureau, the website allows consumers to purchase items from all brands, whereas previously they had to shop on each brand’s individual website. Dress shirts and ties from two of PVH’s other brands, Calvin Klein and Tommy Hilfiger, are also available for purchase at the platform. The web address is only accessible to visitors residing in the United States.
“The PVH portfolio of brands is united in its mission to bring quality, ease and sophistication to daily life. With the introduction of our new, multi-platform e-commerce site, those traits now extend to an intuitive, online purchasing experience,” said Ken Duane, PVH’s Chief Executive Officer -- Heritage Brands, in a statement.
One of the most interesting featured on PVH’s new website is the “tie match tool”, which combines the more than 200 neckties available on the webshop with the more than 100 dress shirt styles on sale.
PVH Corp is one of the largest apparel corporations in the world, with a history going back over 135 years. Active in more than 40 countries, it owns several brands, including Calvin Klein, Tommy Hilfiger, Van Heusen, Izod, Arrow, and Speedo.
Picture: courtesy of PVH Corp