Revolve opens permanent store in LA, moving into new era

Revolve Group has opened its second permanent store, this time in Los Angeles, California. The premium fashion retailer has set up shop at The Grove, where it has unveiled a new retail concept intended to reflect a commitment to “immersive, elevated retail”.

Spanning 8,450 square feet over two-floors, the store offers an assortment of Revolve and FWRD collections, across apparel, footwear, accessories, beauty, and home. In-house brands such as SRG, Helsa, and Eaves are also available.

The interior is made up of flexible floor areas that reflect the respective identities of featured brands. Revolve takes up the first floor alongside a curation of its partnered brands, while the second level houses an immersive FWRD space designed to mirror an intimate boutique. Here, FWRD Renew, the brand’s pre-owned programme, will also be on hand.

The site further bolsters Revolve’s mission to expand its market share in menswear. The category, which the company has sought to grow in recent years, is represented in a dedicated area offering apparel, footwear, and lifestyle products.

Formerly an online-only retailer, the LA site is the second permanent Revolve store, with the company having previously opened a location in Aspen, Colorado, largely dedicated to skiwear. Previously, Revolve has explored the retail market through pop-up concepts, testing the waters before making broader commitments.

In a statement, co-founder and co-CEO of the group, Michael Mente, said The Grove was a “clear choice” for Revolve’s next location, bringing it into a new era marked by an “evolved brand identity”.

“After years of building our powerful global brand online, we are excited to leverage our brand strength into a physical environment that reflects the discovery, connection, and elevated experience at the core of the Revolve brand,” Mente continued.