- Kristopher Fraser |
Saks Fifth Avenue and Disney have announced a collaboration to celebrate the holidays at Saks stores this winter. The two brands will come together this holiday season to create window displays experiences Saks' 41 stores in the U.S. and Canada.
This November, Saks' annual holiday window unveiling in New York will celebrate Snow White and the Seven Dwarfs. The collaboration includes special Disney-inspired fashion, accessories and giftable items created by designers and available in all Saks stores in the U.S., Canada and on Saks.com.
"The power of brands like Saks and Disney coming together to create special experiences and custom designer pieces that our clients won't find anywhere else, is the epitome of today's new luxury—and an opportunity for Saks to put its best foot forward during the holiday season," said Marc Metrick, president of Saks Fifth Avenue. "We're excited to unveil more details of this fantastic collaboration in the coming months."
"It's been 80 years since Walt Disney astonished the world with the first-ever full-length animated feature, and Snow White and the Seven Dwarfs has remained an audience favorite ever since," said Jimmy Pitaro, chairman of Disney Consumer Products and Interactive Media. "Bringing Snow White and her story to Saks' holiday campaign is a terrific opportunity to honor the film's legacy, and give fans a new way to make this classic part of their celebrations."photo: via PR Newswire