True Religion expands retail footprint with four new store openings

Apparel and accessories brand True Religion is expanding its retail presence with the opening of four new locations nationwide.

The new store locations include Katy and San Antonio, Texas; Brooklyn, New York; and Orland Park, Illinois. Each of the new stores is located in an area that has consistently seen an increase in demand from True Religion’s customer base.

“Our retail expansion strategy has always been built around our consumers,” said Michael Buckley, chief executive officer at True Religion, in a statement. “While we are very selective about where to open new stores, we’ve seen quite a bit of new demand on truereligion.com from shoppers in these markets. We know our customers in Brooklyn, San Antonio, Katy, and Orland Park will enjoy the physical shopping experience we have created for them as much as they enjoy the online experience.”

With the recent opening of the location in Katy Mills in Katy, Texas, on May 30, 2024, and upcoming launches at North Star Mall in San Antonio, Texas, on November 8, Kings Plaza in Brooklyn, New York, on November 15, and Orland Square in Orland Park, Illinois, on November 22, True Religion is expanding its presence in key US markets.

These additional locations will increase the brand’s network of physical retail stores to 51 nationwide, further solidifying its reach and accessibility for customers across the country.

The new store openings come as True Religion announces its seasonal holiday campaign, “Where Holiday Wishes Come True,” starring Megan Thee Stallion and Hunxho. The campaign is set to feature prominently in all stores, including the newly opened locations.

True Religion’s holiday collection draws inspiration from the brand’s name and the timeless custom of holiday wish-making, blending tradition with a bold edge. Featuring pieces for men and women, the collection will drop during several releases throughout the season and includes items with embellished logos, contrasting double-stitch details, metallic studs, eye-catching shine, and distressed graphic elements to make a memorable statement for the festive period.