- Prachi Singh |
With a focus on connecting the physical and digital shopping experience for customers, Seattle-based Nordstrom, Inc. has announced plans to open additional Nordstrom Local neighbourhood hubs in Brentwood and Downtown, Los Angeles this fall.
Commenting on the plan, Ken Worzel, President of Nordstrom.com and Chief Digital Officer said in a statement: "Through our local market strategy, we're combining the scale of our national infrastructure with our local assets of people, product, and place to help reimagine the shopping experience for our customers."
After Melrose, two new Nordstrom Local stores to launch this fall
The company said, approximately 1,200 sq. ft. Brentwood location at 214 26th Street will be among other shops and restaurants in the heart of the neighbourhood, while the downtown Los Angeles location will be situated amid commercial office towers and business-oriented hotels in the Bloc, located at 700 S Flower St, and will be approximately 2,200 sq. ft.
"We're learning a lot from customers through our first Nordstrom Local store on Melrose and we're looking forward to learning even more from the addition of the Brentwood and downtown L.A. locations," added Shea Jensen, Senior Vice President Customer Experiences.
Nordstrom Local – a neighbourhood store for personal styling
The first Nordstrom Local test concept opened in October of 2017 on Melrose in Los Angeles. The store concept revolves around one styling suite and eight dressing rooms surrounding a central meeting space, where customers can sit and enjoy a glass of wine or beer, while having a chat with their personal stylists.
Nordstrom Local concept is much smaller than an average 140,000 sq. ft. Nordstrom store having no dedicated inventory. However, customers who want to shop will have access to personal stylists and a host of other services like buy online, pick-up in-store (available same-day), alterations & tailoring, trunk club services, manicure appointments and more.
Founded in 1901, as a shoe store in Seattle, today Nordstrom operates 373 stores in 40 states, including 122 full-line stores in the United States, Canada and Puerto Rico; 239 Nordstrom Rack stores; two Jeffrey boutiques; two clearance stores; six Trunk Club clubhouses; and its Nordstrom Local service concept along with online platforms.
Picture:Nordstrom media gallery